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CEO Kevin Jacobson on SaaS Backwards: Scaling with Systems, Not Hype
On this episode of SaaS Backwards, Kevin Jacobson, CEO of Foxen, joins host Ken Lempit to explain how Foxen achieved sustainable growth not through hype but by building strong systems and operational discipline. Kevin discusses scaling SaaS in an underserved market like multifamily housing, the importance of consistency over speed, and why direct sales and foundational systems unlock lasting growth — offering practical insights for SaaS leaders navigating traditional industries.
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